Advertising | BlogHerAds

BlogHer's Spring 2006 demographic survey results illustrate why wired women are the hottest demographic for online advertisers.

BlogHer Inc. launched of the BlogHer Advertising Network in Spring 2006, going to market with an initial group of more than two dozen parenting bloggers that has since grown to more than 1,200 bloggers. BlogHer conducted a demographic survey in Spring 2006 on many of these participating blogs by women and compiled the following results from nearly 3,000 blog readers who responded:

BlogHer Parenting Network readers are loyal

77% of the Network's readers visit the blogs at least weekly, and two thirds of those visit daily.

93% of the Network's readers are "certain to return" to the sites

BlogHer Parenting Network readers are the optimal audience for advertisers, when it comes to age, income and education

94% are female.

94% have a greater-than-high school education.

64% are between the ages of 28 and 40.

64% make more than $50K per year.

70% are married, and 50% have children still living at home.