Partner With the Most Influential, Social and Info-Savvy Women Online
We created our community and company in partnership with the most influential women in social media. Since 2005, we’ve designed marketing models to empower social media leaders and their growing communities.
Today we offer marketers unique opportunities to engage these leaders to develop relationships with brands.
Our goal is a win-win: Value for all.
BlogHer combines quality with quantity.
For more information about BlogHer, marketing opportunities, and our partnership with BlogPaws, please download the PDF overviews found here.
Contact our Advertising Sales team: sales@blogher.com
If you are a blogger, please visit our information page for details on joining the BlogHer or BlogPaws Publishing Networks.
BlogHer's Spring 2006 demographic survey results illustrate why wired women are the hottest demographic for online advertisers.
BlogHer Inc. launched of the BlogHer Advertising Network in Spring 2006, going to market with an initial group of more than two dozen parenting bloggers that has since grown to more than 1,200 bloggers. BlogHer conducted a demographic survey in Spring 2006 on many of these participating blogs by women and compiled the following results from nearly 3,000 blog readers who responded:
BlogHer Parenting Network readers are loyal
BlogHer Parenting Network readers are the optimal audience for advertisers, when it comes to age, income and education
BlogHer Parenting Network readers spend money online
Perhaps most significantly:
Results as of May 5, 2006 with 2,931 survey responses.
Interested? BlogHer's Founders can help.
For more information about BlogHer's demographic surveys, please email Elisa Camahort at elisa (at) blogher (dot) org. 
Photo: Elisa Camahort, Co-Founder and Chief Operating Officer
1. Company type: Consumer product company
Campaign Objective: To raise word-of-mouth awareness if a new product in a targeted environment of influentials
Solution: A sponsored survey, featuring a hot health and wellness topic among the BlogHer community, integrating editorial questions with three questions by the advertiser. Survey was built to capture open-ended answers and allow sharing of results with all respondents. Advertiser included links at the end of the survey providing opt-in for product samples. Survey promoted on BlogHer.org and on parenting network. Tie-in with sponsorship of BlogHer conference included samples of the product in all attendee tote bags and onsite.
Results: Half of the readers who clicked through completed the survey. And 16 percent of those who completed surveys ordered product samples.
2. Company type: Media company
Campaign Objective: To raise word-of-mouth buzz behind a new release by inviting influentials in a target market to a special event
Solution: A banner campaign with landing page capturing data for users who wanted to reference events in their area
3. Company type: Consumer product company
Campaign Objective: To build a media platform where women could talk about personal issues related to relationships and sexuality, then build awareness of this platform
Solution: BlogHer galvanized blog marketing consultants in the BlogHer community to work with Company’s marketing team on a concept and build the blog. BlogHer searched and recruited qualified writers to blog for the site. When the site launched, BlogHer drove traffic to the site from BlogHer.org and its ad network, raising awareness of the blog and the new brand. Tie-in with sponsorship of BlogHer conference included samples of the product in all attendee tote bags and onsite.