Welcome to BlogHer's advertising network. Join us!
Welcome!
Reaching 34 million women each month, BlogHer is the leading cross-platform media network created by, for and with women social media leaders.*
BlogHer created and leads the marketplace with the most robust economic and networking opportunities for women in social media and brands seeking to influence them. Today BlogHer publishes and syndicates news, information, advice, recommendations to and from over 3,000 premium blogs, paying writers via a revenue share, delivers uniquely insightful research on women in social media in any interest area, hosts the world’s largest conferences for women in social media and curates a daily news service, BlogHer.com.
To find out about those campaigns and build your own, please click here.. We look forward to hearing from you!
* Nielsen Netratings (Site Census)
For Bloggers
Hello, and thanks for your interest in the BlogHer Publishing Network!
If you're a pet blogger interested in the BlogPaws Network, please fill out the interest form below. If you're not a pet blogger, skip past that and follow the link at the bottom of the page.
Are you a pet or animal blogger interested in joining the BlogPaws | BlogHer Network?
Click here to learn more about the BlogPaws | BlogHer Network and apply today.
We currently have a waiting list in many topic areas. We're looking for blogs
- over 90 days old
- open to comments
- that are updated weekly (preferably twice a week, or more)
- free of any advertorial or sponsored posts, and compensated product reviews
- that are not password-protected
- without profanity in the title and/or URL
- that don’t publish adult content
- that don’t belong to another ad network, requiring “above the fold” placement
- hosted by a service that allows advertising (some do not)
- not hosted by a service that places graphic banners at the top of the page
- written by women, or with a demonstrated female audience
- that adhere to our Editorial Guidelines
For Advertisers
Partner With the Most Influential, Social and Info-Savvy Women Online
We created our community and company in partnership with the most influential women in social media. Since 2005, we’ve designed marketing models to empower social media leaders and their growing communities.
Today we offer marketers unique opportunities to engage these leaders to develop relationships with brands.
Our goal is a win-win: Value for all.
BlogHer combines quality with quantity.
For more information about BlogHer, marketing opportunities, and our partnership with BlogPaws, please download the PDF overviews found here.
Contact our Advertising Sales team: sales@blogher.com
If you are a blogger, please visit our information page for details on joining the BlogHer or BlogPaws Publishing Networks.
BlogHer blog readers: Loyal, vocal, highly educated...and shopping online
BlogHer's Spring 2006 demographic survey results illustrate why wired women are the hottest demographic for online advertisers.
BlogHer Inc. launched of the BlogHer Advertising Network in Spring 2006, going to market with an initial group of more than two dozen parenting bloggers that has since grown to more than 1,200 bloggers. BlogHer conducted a demographic survey in Spring 2006 on many of these participating blogs by women and compiled the following results from nearly 3,000 blog readers who responded:
BlogHer Parenting Network readers are loyal
BlogHer Parenting Network readers are the optimal audience for advertisers, when it comes to age, income and education
BlogHer Parenting Network readers spend money online
Perhaps most significantly:
Results as of May 5, 2006 with 2,931 survey responses.
Interested? BlogHer's Founders can help.
For more information about BlogHer's demographic surveys, please email Elisa Camahort at elisa (at) blogher (dot) org. 
Photo: Elisa Camahort, Co-Founder and Chief Operating Officer
Previous BlogHer Campaigns
1. Company type: Consumer product company
Campaign Objective: To raise word-of-mouth awareness if a new product in a targeted environment of influentials
Solution: A sponsored survey, featuring a hot health and wellness topic among the BlogHer community, integrating editorial questions with three questions by the advertiser. Survey was built to capture open-ended answers and allow sharing of results with all respondents. Advertiser included links at the end of the survey providing opt-in for product samples. Survey promoted on BlogHer.org and on parenting network. Tie-in with sponsorship of BlogHer conference included samples of the product in all attendee tote bags and onsite.
Results: Half of the readers who clicked through completed the survey. And 16 percent of those who completed surveys ordered product samples.
2. Company type: Media company
Campaign Objective: To raise word-of-mouth buzz behind a new release by inviting influentials in a target market to a special event
Solution: A banner campaign with landing page capturing data for users who wanted to reference events in their area
3. Company type: Consumer product company
Campaign Objective: To build a media platform where women could talk about personal issues related to relationships and sexuality, then build awareness of this platform
Solution: BlogHer galvanized blog marketing consultants in the BlogHer community to work with Company’s marketing team on a concept and build the blog. BlogHer searched and recruited qualified writers to blog for the site. When the site launched, BlogHer drove traffic to the site from BlogHer.org and its ad network, raising awareness of the blog and the new brand. Tie-in with sponsorship of BlogHer conference included samples of the product in all attendee tote bags and onsite.
About BlogHer
Welcome to the BlogHer Publishing Network, where we build a bridge between brands eager to reach and authentically engage with women online, and the influential bloggers who count those women amongst their readers…now numbering over 16 million per month*.
BlogHer began as a labor of love in February 2005, when founders Lisa Stone, Elisa Camahort Page and Jory Des Jardins launched a conference for women who blog. We blogged the idea. Women who blog made it much, much better. And ever since, we've been working on these projects, which make the most of our diverse backgrounds in media, marketing and business strategy.
BlogHer's mission is to create opportunities for women who blog to pursue exposure, education, community and economic empowerment. Today it is the leading participatory news, entertainment and information network for women online, reaching more than 16 million women each month via annual conferences, a Web hub (http://www.blogher.com), and an publishing network of more than 2,500 qualified, contextually targeted blog affiliates (http://blogherads.com).
BlogHer is the single most effective way to find and engage with women online, and we develop innovative, integrated campaigns for some of today's most demanding brands and consumers.
More about BlogHer's co-founders:
Lisa Stone
As BlogHer’s CEO, Lisa Stone works with BlogHer’s investors and across the entire organization to advocate for bloggers, partners, products, and events that fulfill our vision. A leading expert on developing successful online communities and interactive programming for women, prior to BlogHer Lisa has worked with Hearst and Rodale magazines, E! Television/Online, HBO's Sex and the City, Bloomberg, Gallup and Knight Ridder. While executive producer and Editor in Chief/VP, Programming for Women.com, Lisa launched an 18-channel network and grew it to a Top 30 site, overseeing all original programming and integrating Hearst and Rodale magazines. The first Internet journalist awarded a Nieman Fellowship by Harvard University (2002), Lisa began blogging, as an extension of her 2004 political reporting for the Los Angeles Times. Lisa also blogs about politics and best business practices for today’s media companies on BlogHer. An in-demand speaker, Lisa recently keynoted the ONA (Online News Assn.) Annual Conference, as well as the Mom 2.0 Summit, and analyzed new media business models on panels at the EconWomen Summit and the Fairchild | WWD Summit. Lisa sits on Advisory Boards for both the California Endowment Health Journalism Fellowships and the Knight Digital Media Center of the USC Annenberg School for Communications. A traditional journalist who left CNN for the Internet in 1997, Lisa has written for The New York Times, CNN, The Los Angeles Times and The Oakland Tribune, among other publications.
Elisa Camahort
Co-Founder and Chief Operating Officer
As BlogHer's COO, Elisa Camahort Page leads events, marketing, public relations and research for BlogHer, while working to ensure that all company operations deliver on our vision. A longtime Silicon Valley marketing executive, Elisa was at the vanguard of professional and business blogging. Prior to co-founding BlogHer, Elisa was running a marketing consultancy, Worker Bees, and was among the first to integrate corporate marketing strategies into the social media environment. Worker Bees followed a successful career as in the cable broadband sector. Her most recent corporate position was Senior Director of Product Marketing at Terayon Communication Systems, where she managed multiple product lines and senior product management staff. In addition to her many personal blogs, Elisa is widely read as BlogHer's conference leader and reality television editor. Elisa is a frequent public speaker, bringing research data about women and online communities to life in recent keynote sessions at MediaBistro Circus, Fem 2.0, New Comm Forum and WOMMA Marketing Summit. Elisa is a founding Fellow of the Society for New Communications Research and serves on the Board of Directors of the 42nd Street Moon Theatre in San Francisco, the programming advisory committee for SXSW Interactive and the Board of Advisors of the Anita Borg Institute.
Jory Des Jardins
Co-Founder and President, Global Sales and Business Development
As BlogHer’s President of Strategic Alliances, Jory Des Jardins has developed strategic relationships with Fortune 500 brands and leads innovative campaigns to integrate contextual marketing and advertising into communities of women interested in every topic, from food, health and family to business, finance and technology. As an author and media strategist, Jory has written on personal development and women's business issues, blogging, relationships and pop culture for such publications as Fast Company, The San Francisco Chronicle Magazine, Inc. Magazine and the The New York Times and edited for The New York Times Syndicate and Time Inc.'s Custom Publishing Division. Immediately prior to co-founding BlogHer, Jory helped high-technology start-ups Pluck and Rojo launch successful blog syndication initiatives and produced Third Age's network of bloggers. In addition to her personal blog, Pause, Jory blogs about personal career growth and entrepreneurship on BlogHer. Having keynoted such events as ad:tech Chicago and the Marketing to Moms Conference, Jory has also represented BlogHer at events for the IAB, ANA and WOMMA. She also speaks at companies and agencies who are navigating the social media space. Jory serves on the advisory boards of RSS company FeedBlitz and Juno Baby.