Welcome!
Today, BlogHer reaches more than 8.3 million unique women each month through our network of more than 1,500 excellent, editorially-vetted blogs and the BlogHer.com community hub. This reach, when combined with our robust conferences and events programming, allows BlogHer to offer a variety of marketing opportunities and messaging platforms designed to help sponsors relate to and connect with the most tech-savvy, influential women online.
To advertise on our network, please click here. We look forward to hearing from you!
Hello, and thanks for your interest in the BlogHerAd Network!
We are temporarily closed to new applications. If you'd like to be notified of our reopening date, please enter your email in the box below. We'll also post the reopening date here when it is set.
Best wishes,
The BlogHerAds Team
For Email Marketing you can trust
BlogHer is the definitive guide to what women who blog and their readers are doing and talking about all over the Internet.
BlogHer reaches more than 8 million* unique women each month through our network of more than 1,200 excellent, editorially-vetted blogs and the BlogHer.com community hub. This reach, when combined with our robust conferences and events programming, allows BlogHer to offer a variety of marketing opportunities and messaging platforms designed to help sponsors relate to and connect with the most tech-savvy, influential women online.
Founded by three women with proven expertise in developing audiences online and in social media, BlogHer is recognized by major press organizations, including The New York Times, as a leader in quality editorial standards within the blogosphere. All blogs are continually vetted for appropriateness of content, category relevance, blog frequency, and adherence to editorial standards.
*January 2008 Nielsen Netratings (Site Census)
Our advertising media kit (pdf) provides the latest details on our program. For our latest press, please visit our press center.
To advertise on BlogHer's network, we invite you to contact the appropriate representative for your area:
East Coast
Megan Sullivan
megan@blogher.com
516-946-4714Midwest
Sue Picard
sue@blogher.com
847-853-4430West Coast
Kristin Darguzas
kristin@blogher.com
604-929-7763General Inquiries
Gina Garrubbo
Executive Vice President
gina@blogher.com
917-741-0226
BlogHer guarantees premium placement on all member blogs, requiring all ads to be run, or at least partially run “above the fold” and to be the only graphic ads represented on the blog.
Bloggers are given the option of refusing pre-defined advertisers on their blogs, at the time of their registration on the BlogHer Ad Network. BlogHer will inform advertisers when this occurs.
All members in BlogHer’s Ad Network must abide by the same editorial standards as we require on BlogHer.org:
Editorial Guidelines:
Everything published on the BlogHer Network is content: Posts, comments, forum messages, poll responses, audio, video, text, images, you name it. BlogHer embraces diversity of opinions and values, but we insist that content may not include anything unacceptable.
We define unacceptable content as anything included or linked that is:
• Being used to abuse, harass, stalk or threaten a person or persons
• Libelous, defamatory, knowingly false or misrepresents another person
• Infringes upon any copyright, trademark, trade secret or patent of any third party. (If a blogger quotes or excerpts someone's content, it is her responsibility to provide proper attribution to the original author. For a clear definition of proper attribution and fair use, please see The Electronic Frontier Foundation's Legal Guide for Bloggers at this URL: http://www.eff.org/bloggers/lg/.)
• Violates any obligation of confidentiality
• Violates the privacy, publicity, moral or any other right of any third party
• Contains only paid advertising links and/or SPAM or or "Stupid Pointless Annoying Messages." For BlogHer's purposes, we define SPAM as anything that qualifies as nonsense unrelated to the discussion, either in comments on a blog or in our forums. This nonsense may take classic forms (e.g., simple links to unrelated content that are often advertising or e-commerce), or more insidious forms.
2006 RATES:
• All rates are quoted in net dollars.
• BlogHer typically has a minimum buy of $1,000 on BlogHer.org, $2,000 on any segment of the BlogHer Ad Network, and $10,000 for any campaigns requiring landing page design, original content, or production beyond administration of a banner campaign.
• All Insertion Orders are subject to the terms and provisions of BlogHer’s then current rate card. Rates and terms are subject to change without notice. BlogHer reserves the right to refuse or cancel any Insertion Order, without cause, at any time. All Insertion Orders are subject to acceptance by BlogHer. Campaign rates reflect the rate card at the time of signing.
• HTML Email sponsorships are available and can only be done in conjunction with an ad buy on Advertising Network Sites.
• Sponsored surveys consist of up to 10 questions (3 written by sponsor), promotion throughout www.blogher.org for one month, and promotion in two community newsletters.
• Minisites, Sponsored blogs: Please consult with BlogHer for production pricing.
SPECIAL RATES:
• Exclusive Sponsorships: Custom-designed sponsorships are available on the network. Rates will be determined on a case by case basis.
• Availability is subject to change and left to the discretion of BlogHer.
SPECIAL RATES:
• Filters: BlogHer can provide filters by Browser, Platform, Time of Day, Day of Week and Frequency Caps. Each filter that is applied to an order will result in an increase in the cpm of $5-$10.
• Exclusive Sponsorships: Custom-designed sponsorships are available on all sites. Rates will be determined on a case by case basis.
• Availability is subject to change and left to the discretion of BlogHer.
VOLUME DISCOUNTS:
• In order to qualify for a volume discount, an Advertiser must submit a signed insertion order or letter of intent that commits to a level of spending for at least six months, with the understanding that short-rates will be applied if the commitment is not fulfilled.
PRODUCTION FEES:
• All production fees are non-refundable upon signing of the insertion order. All fees for production work will be billed either prior to the launch of the advertising campaign or concurrent with the first month’s billing.
ADVERTISING STANDARDS:
• All BlogHer properties are IAB Compliant
• BlogHer’s third-party ad server is 24/7 Real Media, which is IAB compliant
UNIT SIZES:
• Leaderboards are 728x90 (footer only); available on BlogHer.org
• Side Units are 125x125, 120x240, 120x480; available on BlogHer.org and the ad network
• Text newsletter ads are 50-75 words
CANCELLATION POLICY:
• Orders for advertising shall be cancelable with 30 days (10 business days) prior notice. If the Advertiser cancels the order, in whole or in part, additional short rate charges may be due and payable. For example, if the order was placed at a volume rate discount and the order is cancelled prior to completion, short rates will be applied.
• Short rates will also be applied when ad formats originally scheduled pursuant to the insertion order are not supplied to BlogHer (for example, Advertiser has committed to a Banner/Tile buy per the insertion order, but only supplies creative in banner format).
• Exclusive and non-exclusive sponsorships are non-cancelable.
MAKEGOODS:
• Makegoods will be provided by extending the order beyond the contracted flight period until all guaranteed impressions are delivered. Advertiser will be given the option to determine when the makegood will run in the contract year, subject to availability.
THIRD PARTY AD-SERVING AND REPORTING:
• BlogHer does not accept advertising served by third parties. Guarantee fulfillment will be governed by BlogHer’s ad server and not those of the Third Party ad server or reporting software.
BlogHer's Spring 2006 demographic survey results illustrate why wired women are the hottest demographic for online advertisers.
BlogHer Inc. launched of the BlogHer Advertising Network in Spring 2006, going to market with an initial group of more than two dozen parenting bloggers that has since grown to more than 1,200 bloggers. BlogHer conducted a demographic survey in Spring 2006 on many of these participating blogs by women and compiled the following results from nearly 3,000 blog readers who responded:
BlogHer Parenting Network readers are loyal
BlogHer Parenting Network readers are the optimal audience for advertisers, when it comes to age, income and education
BlogHer Parenting Network readers spend money online
Perhaps most significantly:
Results as of May 5, 2006 with 2,931 survey responses.
Interested? BlogHer's Founders can help.
For more information about BlogHer's demographic surveys, please email Elisa Camahort at elisa (at) blogher (dot) org. 
Photo: Elisa Camahort, Co-Founder and Chief Operating Officer
1. Company type: Consumer product company
Campaign Objective: To raise word-of-mouth awareness if a new product in a targeted environment of influentials
Solution: A sponsored survey, featuring a hot health and wellness topic among the BlogHer community, integrating editorial questions with three questions by the advertiser. Survey was built to capture open-ended answers and allow sharing of results with all respondents. Advertiser included links at the end of the survey providing opt-in for product samples. Survey promoted on BlogHer.org and on parenting network. Tie-in with sponsorship of BlogHer conference included samples of the product in all attendee tote bags and onsite.
Results: Half of the readers who clicked through completed the survey. And 16 percent of those who completed surveys ordered product samples.
2. Company type: Media company
Campaign Objective: To raise word-of-mouth buzz behind a new release by inviting influentials in a target market to a special event
Solution: A banner campaign with landing page capturing data for users who wanted to reference events in their area
3. Company type: Consumer product company
Campaign Objective: To build a media platform where women could talk about personal issues related to relationships and sexuality, then build awareness of this platform
Solution: BlogHer galvanized blog marketing consultants in the BlogHer community to work with Company’s marketing team on a concept and build the blog. BlogHer searched and recruited qualified writers to blog for the site. When the site launched, BlogHer drove traffic to the site from BlogHer.org and its ad network, raising awareness of the blog and the new brand. Tie-in with sponsorship of BlogHer conference included samples of the product in all attendee tote bags and onsite.


Lisa Stone
Co-Founder and Chief Executive Officer
The originator of BlogHer, award-winning journalist and blogger Lisa Stone leads all product development efforts while working across the organization to advocate for services to bloggers and partners that fulfill our vision. Before BlogHer.com and BlogHerAds.com, Lisa helped launch three sponsored blogging networks: American Lawyer Media| Law.com's legal blog network (2004), Knight Ridder Digital's Thatsracin.com (2005), and Glam Media (2005). Previously, while executive producer and Editor in Chief/VP, Programming for Women.com (acquired by iVillage in 2001), Lisa launched an 18-channel network and helped grow it to a Top 30 site, overseeing all original content programming and newsletters, including a team of 25 and an annual budget of $3 MM. She launched successful online networks and interactive programming for many national brands, including Hearst and Rodale magazines, E! Television/Online, HBO's Sex and the City and Bloomberg. Her team's best-known work included Bachelors of Silicon Valley, The Women.com | Bloomberg Index, R U A 10? and Majority 2000, an election initiative with Good Housekeeping, Gallup and CBS Good Morning America. Lisa has written for The New York Times, the Los Angeles Times, CNN, The Oakland Tribune, Publisher's Weekly and Frommer's, among other publications. She is the first internet journalist awarded a Nieman Fellowship by Harvard University. Lisa's personal blog, Surfette, began as an extension of her 2004 convention blog for the Los Angeles Times. Lisa also blogs on BlogHer, often on politics and media.
Elisa Camahort
Co-Founder and Chief Operating Officer
A blogging pioneer and marketing executive with 17 years of experience in Silicon Valley, Elisa Camahort leads all events, marketing and public relations for BlogHer while working to ensure operations across the company deliver on our vision. Elisa was at the vanguard of professional and business blogging. Among the seven blogs she writes are business-oriented blogs with an e-commerce element, such as Hip and Zen. Elisa opened her own high-tech marketing consultancy, Worker Bees, after a successful career as a marketing executive in the cable broadband sector, managing multiple product lines, senior product management staff, and multi-million dollar budgets. Her most recent position was Senior Director of Product Marketing at Terayon Communication Systems, where she was nominated for an SCTE (Society of Cable Telecommunications Engineers) Women in Technology Award. In addition to her many personal blogs, Elisa is widely read as BlogHer's conference leader and reality television editor.
Jory Des Jardins
Co-Founder and President, Global Sales and Business Development
Author and media strategist Jory Des Jardins leads global sales, business development and merchandising for BlogHer, Inc. Since co-founding BlogHer in 2005, Jory has developed strategic relationships with Fortune 1000 brands and led innovative campaigns to integrate top-tier, contextual marketing and advertising into communities of women interested in every topic, from food, health and family to business, finance and technology. As an author and media strategist, Jory regularly writes on women's business issues, blogging, relationships and pop culture for such publications as Fast Company, The San Francisco Chronicle Magazine, Inc. Magazine, and her blog, Pause. She's also written for Sports Illustrated for Women, Working Woman, USA Today Magazine, Good Housekeeping, The New York Times and edited for The New York Times Syndicate and Time Inc.'s Custom Publishing Division. Jory has helped high-technology start-ups Pluck and Rojo launch successful blog syndication initiatives and produced Third Age's successful network of bloggers. In addition to her personal blog, Jory blogs about personal career growth and other entrepreneurial issues on BlogHer.