BlogHer guarantees premium placement on all member blogs, requiring all ads to be run, or at least partially run “above the fold” and to be the only graphic ads represented on the blog.
Bloggers are given the option of refusing pre-defined advertisers on their blogs, at the time of their registration on the BlogHer Ad Network. BlogHer will inform advertisers when this occurs.
All members in BlogHer’s Ad Network must abide by the same editorial standards as we require on BlogHer.org:
Editorial Guidelines:
Everything published on the BlogHer Network is content: Posts, comments, forum messages, poll responses, audio, video, text, images, you name it. BlogHer embraces diversity of opinions and values, but we insist that content may not include anything unacceptable.
We define unacceptable content as anything included or linked that is:
• Being used to abuse, harass, stalk or threaten a person or persons
• Libelous, defamatory, knowingly false or misrepresents another person
• Infringes upon any copyright, trademark, trade secret or patent of any third party. (If a blogger quotes or excerpts someone's content, it is her responsibility to provide proper attribution to the original author. For a clear definition of proper attribution and fair use, please see The Electronic Frontier Foundation's Legal Guide for Bloggers at this URL: http://www.eff.org/bloggers/lg/.)
• Violates any obligation of confidentiality
• Violates the privacy, publicity, moral or any other right of any third party
• Contains only paid advertising links and/or SPAM or or "Stupid Pointless Annoying Messages." For BlogHer's purposes, we define SPAM as anything that qualifies as nonsense unrelated to the discussion, either in comments on a blog or in our forums. This nonsense may take classic forms (e.g., simple links to unrelated content that are often advertising or e-commerce), or more insidious forms.
2006 RATES:
• All rates are quoted in net dollars.
• BlogHer typically has a minimum buy of $1,000 on BlogHer.org, $2,000 on any segment of the BlogHer Ad Network, and $10,000 for any campaigns requiring landing page design, original content, or production beyond administration of a banner campaign.
• All Insertion Orders are subject to the terms and provisions of BlogHer’s then current rate card. Rates and terms are subject to change without notice. BlogHer reserves the right to refuse or cancel any Insertion Order, without cause, at any time. All Insertion Orders are subject to acceptance by BlogHer. Campaign rates reflect the rate card at the time of signing.
• HTML Email sponsorships are available and can only be done in conjunction with an ad buy on Advertising Network Sites.
• Sponsored surveys consist of up to 10 questions (3 written by sponsor), promotion throughout www.blogher.org for one month, and promotion in two community newsletters.
• Minisites, Sponsored blogs: Please consult with BlogHer for production pricing.
SPECIAL RATES:
• Exclusive Sponsorships: Custom-designed sponsorships are available on the network. Rates will be determined on a case by case basis.
• Availability is subject to change and left to the discretion of BlogHer.
SPECIAL RATES:
• Filters: BlogHer can provide filters by Browser, Platform, Time of Day, Day of Week and Frequency Caps. Each filter that is applied to an order will result in an increase in the cpm of $5-$10.
• Exclusive Sponsorships: Custom-designed sponsorships are available on all sites. Rates will be determined on a case by case basis.
• Availability is subject to change and left to the discretion of BlogHer.
VOLUME DISCOUNTS:
• In order to qualify for a volume discount, an Advertiser must submit a signed insertion order or letter of intent that commits to a level of spending for at least six months, with the understanding that short-rates will be applied if the commitment is not fulfilled.
PRODUCTION FEES:
• All production fees are non-refundable upon signing of the insertion order. All fees for production work will be billed either prior to the launch of the advertising campaign or concurrent with the first month’s billing.
ADVERTISING STANDARDS:
• All BlogHer properties are IAB Compliant
• BlogHer’s third-party ad server is 24/7 Real Media, which is IAB compliant
UNIT SIZES:
• Leaderboards are 728x90 (footer only); available on BlogHer.org
• Side Units are 125x125, 120x240, 120x480; available on BlogHer.org and the ad network
• Text newsletter ads are 50-75 words
CANCELLATION POLICY:
• Orders for advertising shall be cancelable with 30 days (10 business days) prior notice. If the Advertiser cancels the order, in whole or in part, additional short rate charges may be due and payable. For example, if the order was placed at a volume rate discount and the order is cancelled prior to completion, short rates will be applied.
• Short rates will also be applied when ad formats originally scheduled pursuant to the insertion order are not supplied to BlogHer (for example, Advertiser has committed to a Banner/Tile buy per the insertion order, but only supplies creative in banner format).
• Exclusive and non-exclusive sponsorships are non-cancelable.
MAKEGOODS:
• Makegoods will be provided by extending the order beyond the contracted flight period until all guaranteed impressions are delivered. Advertiser will be given the option to determine when the makegood will run in the contract year, subject to availability.
THIRD PARTY AD-SERVING AND REPORTING:
• BlogHer does not accept advertising served by third parties. Guarantee fulfillment will be governed by BlogHer’s ad server and not those of the Third Party ad server or reporting software.