1. Company type: Consumer product company
Campaign Objective: To raise word-of-mouth awareness if a new product in a targeted environment of influentials
Solution: A sponsored survey, featuring a hot health and wellness topic among the BlogHer community, integrating editorial questions with three questions by the advertiser. Survey was built to capture open-ended answers and allow sharing of results with all respondents. Advertiser included links at the end of the survey providing opt-in for product samples. Survey promoted on BlogHer.org and on parenting network. Tie-in with sponsorship of BlogHer conference included samples of the product in all attendee tote bags and onsite.
Results: Half of the readers who clicked through completed the survey. And 16 percent of those who completed surveys ordered product samples.
2. Company type: Media company
Campaign Objective: To raise word-of-mouth buzz behind a new release by inviting influentials in a target market to a special event
Solution: A banner campaign with landing page capturing data for users who wanted to reference events in their area
3. Company type: Consumer product company
Campaign Objective: To build a media platform where women could talk about personal issues related to relationships and sexuality, then build awareness of this platform
Solution: BlogHer galvanized blog marketing consultants in the BlogHer community to work with Company’s marketing team on a concept and build the blog. BlogHer searched and recruited qualified writers to blog for the site. When the site launched, BlogHer drove traffic to the site from BlogHer.org and its ad network, raising awareness of the blog and the new brand. Tie-in with sponsorship of BlogHer conference included samples of the product in all attendee tote bags and onsite.